{
  "generatedAt": "2026-06-08T13:59:25.237Z",
  "source": {
    "publisher": "Japan National Tourism Organization (JNTO)",
    "title": "Visitor Arrivals for Apr. 2026 (Preliminary figures by JNTO)",
    "releaseDate": "2026-05-20",
    "month": "2026-04",
    "url": "https://www.jnto.go.jp/news/press/20260520_monthly.html",
    "attachmentUrl": "https://www.jnto.go.jp/news/_files/20260520_1615.pdf",
    "totalAprilVisitors": 3692200,
    "totalJanAprVisitors": 14375800,
    "creditLine": "Source: Japan National Tourism Organization (JNTO)"
  },
  "summary": {
    "sourceMonth": "2026-04",
    "totalAprilVisitors": 3692200,
    "totalJanAprVisitors": 14375800,
    "currentMarketCount": 10,
    "currentPageCount": 92,
    "directCoverageJanAprVisitors": 13124400,
    "partialCoverageJanAprVisitors": 590400,
    "unsupportedJanAprVisitors": 0,
    "directCoverageSharePct": 91.3,
    "partialCoverageSharePct": 4.11,
    "unsupportedSharePct": 0,
    "nextMarketCount": 6,
    "topNextMarketId": "es-mx"
  },
  "currentMarkets": [
    {
      "marketId": "ko",
      "label": "Korean",
      "path": "/",
      "pageCount": 20,
      "coveredCountries": [
        "South Korea"
      ],
      "janApr2026Visitors": 3936700
    },
    {
      "marketId": "en",
      "label": "EN",
      "path": "/en",
      "pageCount": 8,
      "coveredCountries": [
        "Mexico",
        "France",
        "Germany",
        "Spain",
        "Italy",
        "Middle East",
        "U.S.A.",
        "Australia",
        "Philippines",
        "Singapore",
        "Canada",
        "India",
        "United Kingdom",
        "Nordic Countries"
      ],
      "janApr2026Visitors": 3366300
    },
    {
      "marketId": "zh-tw",
      "label": "繁中",
      "path": "/zh-tw",
      "pageCount": 8,
      "coveredCountries": [
        "Taiwan"
      ],
      "janApr2026Visitors": 2685000
    },
    {
      "marketId": "th",
      "label": "TH",
      "path": "/th",
      "pageCount": 8,
      "coveredCountries": [
        "Thailand"
      ],
      "janApr2026Visitors": 557800
    },
    {
      "marketId": "zh-cn",
      "label": "简中",
      "path": "/zh-cn",
      "pageCount": 8,
      "coveredCountries": [
        "China"
      ],
      "janApr2026Visitors": 1404300
    },
    {
      "marketId": "vi",
      "label": "VI",
      "path": "/vi",
      "pageCount": 8,
      "coveredCountries": [
        "Vietnam"
      ],
      "janApr2026Visitors": 282000
    },
    {
      "marketId": "ru",
      "label": "RU",
      "path": "/ru",
      "pageCount": 8,
      "coveredCountries": [
        "Russia"
      ],
      "janApr2026Visitors": 67000
    },
    {
      "marketId": "zh-hk",
      "label": "香港繁中",
      "path": "/zh-hk",
      "pageCount": 8,
      "coveredCountries": [
        "Hong Kong"
      ],
      "janApr2026Visitors": 876300
    },
    {
      "marketId": "id",
      "label": "ID",
      "path": "/id",
      "pageCount": 8,
      "coveredCountries": [
        "Indonesia"
      ],
      "janApr2026Visitors": 270200
    },
    {
      "marketId": "ms",
      "label": "MS",
      "path": "/ms",
      "pageCount": 8,
      "coveredCountries": [
        "Malaysia"
      ],
      "janApr2026Visitors": 269200
    }
  ],
  "priorities": [
    {
      "id": "mexico",
      "countryArea": "Mexico",
      "region": "North America",
      "targetMarketId": "es-mx",
      "fallbackMarketIds": [
        "en"
      ],
      "language": "Spanish",
      "april2026Visitors": 21200,
      "janApr2026Visitors": 76600,
      "yoyAprilPct": -2.7,
      "yoyJanAprPct": 35.5,
      "sourceMonth": "2026-04",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 0.53,
      "opportunityScore": 561,
      "nextAction": "Create a localized es-mx variant if Mexico clicks appear on current en pages."
    },
    {
      "id": "france",
      "countryArea": "France",
      "region": "Europe",
      "targetMarketId": "fr",
      "fallbackMarketIds": [
        "en"
      ],
      "language": "French",
      "april2026Visitors": 59200,
      "janApr2026Visitors": 150700,
      "yoyAprilPct": 3.7,
      "yoyJanAprPct": 10.3,
      "sourceMonth": "2026-04",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 1.05,
      "opportunityScore": 433,
      "nextAction": "Create a localized fr variant if France clicks appear on current en pages."
    },
    {
      "id": "germany",
      "countryArea": "Germany",
      "region": "Europe",
      "targetMarketId": "de",
      "fallbackMarketIds": [
        "en"
      ],
      "language": "German",
      "april2026Visitors": 48500,
      "janApr2026Visitors": 147300,
      "yoyAprilPct": -15.2,
      "yoyJanAprPct": 7.8,
      "sourceMonth": "2026-04",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 1.02,
      "opportunityScore": 410,
      "nextAction": "Create a localized de variant if Germany clicks appear on current en pages."
    },
    {
      "id": "spain",
      "countryArea": "Spain",
      "region": "Europe",
      "targetMarketId": "es",
      "fallbackMarketIds": [
        "en"
      ],
      "language": "Spanish",
      "april2026Visitors": 19000,
      "janApr2026Visitors": 63600,
      "yoyAprilPct": -21.6,
      "yoyJanAprPct": 7.2,
      "sourceMonth": "2026-04",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 0.44,
      "opportunityScore": 321,
      "nextAction": "Create a localized es variant if Spain clicks appear on current en pages."
    },
    {
      "id": "italy",
      "countryArea": "Italy",
      "region": "Europe",
      "targetMarketId": "it",
      "fallbackMarketIds": [
        "en"
      ],
      "language": "Italian",
      "april2026Visitors": 30000,
      "janApr2026Visitors": 85700,
      "yoyAprilPct": -34.2,
      "yoyJanAprPct": -5.8,
      "sourceMonth": "2026-04",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 0.6,
      "opportunityScore": 286,
      "nextAction": "Create a localized it variant if Italy clicks appear on current en pages."
    },
    {
      "id": "middle-east",
      "countryArea": "Middle East",
      "region": "Middle East",
      "targetMarketId": "ar",
      "fallbackMarketIds": [
        "en"
      ],
      "language": "Arabic",
      "april2026Visitors": 22300,
      "janApr2026Visitors": 66500,
      "yoyAprilPct": -21.4,
      "yoyJanAprPct": -11.5,
      "sourceMonth": "2026-04",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 0.46,
      "opportunityScore": 267,
      "nextAction": "Create a localized ar variant if Middle East clicks appear on current en pages."
    },
    {
      "id": "south-korea",
      "countryArea": "South Korea",
      "region": "East Asia",
      "targetMarketId": "ko",
      "language": "Korean",
      "april2026Visitors": 878600,
      "janApr2026Visitors": 3936700,
      "yoyAprilPct": 21.7,
      "yoyJanAprPct": 22,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "ko"
      ],
      "existingPageCount": 20,
      "janAprVisitorSharePct": 27.38,
      "opportunityScore": 4193,
      "nextAction": "Keep measuring ko pages and expand only after search, click, or commission signal."
    },
    {
      "id": "taiwan",
      "countryArea": "Taiwan",
      "region": "East Asia",
      "targetMarketId": "zh-tw",
      "language": "Traditional Chinese",
      "april2026Visitors": 643500,
      "janApr2026Visitors": 2685000,
      "yoyAprilPct": 19.7,
      "yoyJanAprPct": 24.2,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "zh-tw"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 18.68,
      "opportunityScore": 2959,
      "nextAction": "Keep measuring zh-tw pages and expand only after search, click, or commission signal."
    },
    {
      "id": "china",
      "countryArea": "China",
      "region": "East Asia",
      "targetMarketId": "zh-cn",
      "language": "Simplified Chinese",
      "april2026Visitors": 330700,
      "janApr2026Visitors": 1404300,
      "yoyAprilPct": -56.8,
      "yoyJanAprPct": -55.1,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "zh-cn"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 9.77,
      "opportunityScore": 1484,
      "nextAction": "Keep measuring zh-cn pages and expand only after search, click, or commission signal."
    },
    {
      "id": "united-states",
      "countryArea": "U.S.A.",
      "region": "North America",
      "targetMarketId": "en",
      "language": "English",
      "april2026Visitors": 330000,
      "janApr2026Visitors": 1133400,
      "yoyAprilPct": 0.8,
      "yoyJanAprPct": 8.5,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 7.88,
      "opportunityScore": 1201,
      "nextAction": "Keep measuring en pages and expand only after search, click, or commission signal."
    },
    {
      "id": "hong-kong",
      "countryArea": "Hong Kong",
      "region": "East Asia",
      "targetMarketId": "zh-hk",
      "fallbackMarketIds": [
        "zh-tw"
      ],
      "language": "Traditional Chinese",
      "april2026Visitors": 226000,
      "janApr2026Visitors": 876300,
      "yoyAprilPct": -14.3,
      "yoyJanAprPct": -3.8,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "zh-hk"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 6.1,
      "opportunityScore": 956,
      "nextAction": "Keep measuring zh-hk pages and expand only after search, click, or commission signal."
    },
    {
      "id": "thailand",
      "countryArea": "Thailand",
      "region": "Southeast Asia",
      "targetMarketId": "th",
      "language": "Thai",
      "april2026Visitors": 164800,
      "janApr2026Visitors": 557800,
      "yoyAprilPct": 4,
      "yoyJanAprPct": 7.2,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "th"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 3.88,
      "opportunityScore": 695,
      "nextAction": "Keep measuring th pages and expand only after search, click, or commission signal."
    },
    {
      "id": "australia",
      "countryArea": "Australia",
      "region": "Oceania",
      "targetMarketId": "en",
      "language": "English",
      "april2026Visitors": 102500,
      "janApr2026Visitors": 447100,
      "yoyAprilPct": -11.1,
      "yoyJanAprPct": 4.2,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 3.11,
      "opportunityScore": 481,
      "nextAction": "Keep measuring en pages and expand only after search, click, or commission signal."
    },
    {
      "id": "philippines",
      "countryArea": "Philippines",
      "region": "Southeast Asia",
      "targetMarketId": "en",
      "language": "English",
      "april2026Visitors": 88400,
      "janApr2026Visitors": 329400,
      "yoyAprilPct": -2.8,
      "yoyJanAprPct": 9,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 2.29,
      "opportunityScore": 481,
      "nextAction": "Keep measuring en pages and expand only after search, click, or commission signal."
    },
    {
      "id": "indonesia",
      "countryArea": "Indonesia",
      "region": "Southeast Asia",
      "targetMarketId": "id",
      "fallbackMarketIds": [
        "en"
      ],
      "language": "Indonesian",
      "april2026Visitors": 62200,
      "janApr2026Visitors": 270200,
      "yoyAprilPct": 1.3,
      "yoyJanAprPct": 16.3,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "id"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 1.88,
      "opportunityScore": 481,
      "nextAction": "Keep measuring id pages and expand only after search, click, or commission signal."
    },
    {
      "id": "vietnam",
      "countryArea": "Vietnam",
      "region": "Southeast Asia",
      "targetMarketId": "vi",
      "language": "Vietnamese",
      "april2026Visitors": 76000,
      "janApr2026Visitors": 282000,
      "yoyAprilPct": 18.6,
      "yoyJanAprPct": 11.7,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "vi"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 1.96,
      "opportunityScore": 456,
      "nextAction": "Keep measuring vi pages and expand only after search, click, or commission signal."
    },
    {
      "id": "malaysia",
      "countryArea": "Malaysia",
      "region": "Southeast Asia",
      "targetMarketId": "ms",
      "fallbackMarketIds": [
        "en"
      ],
      "language": "Malay",
      "april2026Visitors": 60400,
      "janApr2026Visitors": 269200,
      "yoyAprilPct": 18.1,
      "yoyJanAprPct": 10.3,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "ms"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 1.87,
      "opportunityScore": 432,
      "nextAction": "Keep measuring ms pages and expand only after search, click, or commission signal."
    },
    {
      "id": "singapore",
      "countryArea": "Singapore",
      "region": "Southeast Asia",
      "targetMarketId": "en",
      "language": "English",
      "april2026Visitors": 62900,
      "janApr2026Visitors": 233700,
      "yoyAprilPct": 4.8,
      "yoyJanAprPct": 9.6,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 1.63,
      "opportunityScore": 391,
      "nextAction": "Keep measuring en pages and expand only after search, click, or commission signal."
    },
    {
      "id": "canada",
      "countryArea": "Canada",
      "region": "North America",
      "targetMarketId": "en",
      "language": "English",
      "april2026Visitors": 70300,
      "janApr2026Visitors": 249500,
      "yoyAprilPct": -3.2,
      "yoyJanAprPct": 9.7,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 1.74,
      "opportunityScore": 327,
      "nextAction": "Keep measuring en pages and expand only after search, click, or commission signal."
    },
    {
      "id": "russia",
      "countryArea": "Russia",
      "region": "Europe",
      "targetMarketId": "ru",
      "language": "Russian",
      "april2026Visitors": 25800,
      "janApr2026Visitors": 67000,
      "yoyAprilPct": 11.4,
      "yoyJanAprPct": 27.4,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "ru"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 0.47,
      "opportunityScore": 286,
      "nextAction": "Keep measuring ru pages and expand only after search, click, or commission signal."
    },
    {
      "id": "india",
      "countryArea": "India",
      "region": "South Asia",
      "targetMarketId": "en",
      "language": "English",
      "april2026Visitors": 41900,
      "janApr2026Visitors": 117700,
      "yoyAprilPct": 12.2,
      "yoyJanAprPct": 18.3,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 0.82,
      "opportunityScore": 264,
      "nextAction": "Keep measuring en pages and expand only after search, click, or commission signal."
    },
    {
      "id": "united-kingdom",
      "countryArea": "United Kingdom",
      "region": "Europe",
      "targetMarketId": "en",
      "language": "English",
      "april2026Visitors": 59900,
      "janApr2026Visitors": 195300,
      "yoyAprilPct": -13.8,
      "yoyJanAprPct": 5.3,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 1.36,
      "opportunityScore": 238,
      "nextAction": "Keep measuring en pages and expand only after search, click, or commission signal."
    },
    {
      "id": "nordic-countries",
      "countryArea": "Nordic Countries",
      "region": "Europe",
      "targetMarketId": "en",
      "language": "English",
      "april2026Visitors": 19900,
      "janApr2026Visitors": 69800,
      "yoyAprilPct": -12.6,
      "yoyJanAprPct": 15.3,
      "sourceMonth": "2026-04",
      "coverage": "direct",
      "supportedBy": [
        "en"
      ],
      "existingPageCount": 8,
      "janAprVisitorSharePct": 0.49,
      "opportunityScore": 192,
      "nextAction": "Keep measuring en pages and expand only after search, click, or commission signal."
    }
  ],
  "nextMarkets": [
    {
      "rank": 1,
      "marketId": "es-mx",
      "countryArea": "Mexico",
      "language": "Spanish",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "april2026Visitors": 21200,
      "janApr2026Visitors": 76600,
      "yoyJanAprPct": 35.5,
      "opportunityScore": 561,
      "nextAction": "Create a localized es-mx variant if Mexico clicks appear on current en pages."
    },
    {
      "rank": 2,
      "marketId": "fr",
      "countryArea": "France",
      "language": "French",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "april2026Visitors": 59200,
      "janApr2026Visitors": 150700,
      "yoyJanAprPct": 10.3,
      "opportunityScore": 433,
      "nextAction": "Create a localized fr variant if France clicks appear on current en pages."
    },
    {
      "rank": 3,
      "marketId": "de",
      "countryArea": "Germany",
      "language": "German",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "april2026Visitors": 48500,
      "janApr2026Visitors": 147300,
      "yoyJanAprPct": 7.8,
      "opportunityScore": 410,
      "nextAction": "Create a localized de variant if Germany clicks appear on current en pages."
    },
    {
      "rank": 4,
      "marketId": "es",
      "countryArea": "Spain",
      "language": "Spanish",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "april2026Visitors": 19000,
      "janApr2026Visitors": 63600,
      "yoyJanAprPct": 7.2,
      "opportunityScore": 321,
      "nextAction": "Create a localized es variant if Spain clicks appear on current en pages."
    },
    {
      "rank": 5,
      "marketId": "it",
      "countryArea": "Italy",
      "language": "Italian",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "april2026Visitors": 30000,
      "janApr2026Visitors": 85700,
      "yoyJanAprPct": -5.8,
      "opportunityScore": 286,
      "nextAction": "Create a localized it variant if Italy clicks appear on current en pages."
    },
    {
      "rank": 6,
      "marketId": "ar",
      "countryArea": "Middle East",
      "language": "Arabic",
      "coverage": "partial",
      "supportedBy": [
        "en"
      ],
      "april2026Visitors": 22300,
      "janApr2026Visitors": 66500,
      "yoyJanAprPct": -11.5,
      "opportunityScore": 267,
      "nextAction": "Create a localized ar variant if Middle East clicks appear on current en pages."
    }
  ],
  "nextActions": [
    "Create a localized es-mx variant if Mexico clicks appear on current en pages.",
    "Create a localized fr variant if France clicks appear on current en pages.",
    "Create a localized de variant if Germany clicks appear on current en pages.",
    "Create a localized es variant if Spain clicks appear on current en pages.",
    "Create a localized it variant if Italy clicks appear on current en pages."
  ],
  "marketLabels": {
    "ko": "Korean",
    "en": "EN",
    "zh-tw": "繁中",
    "th": "TH",
    "zh-cn": "简中",
    "vi": "VI",
    "ru": "RU",
    "zh-hk": "香港繁中",
    "id": "ID",
    "ms": "MS"
  },
  "marketPaths": {
    "ko": "/",
    "en": "/en",
    "zh-tw": "/zh-tw",
    "th": "/th",
    "zh-cn": "/zh-cn",
    "vi": "/vi",
    "ru": "/ru",
    "zh-hk": "/zh-hk",
    "id": "/id",
    "ms": "/ms"
  },
  "supportedMarketIds": [
    "ko",
    "en",
    "zh-tw",
    "th",
    "zh-cn",
    "vi",
    "ru",
    "zh-hk",
    "id",
    "ms"
  ],
  "missingMarketIds": [
    "es-mx",
    "fr",
    "de",
    "es",
    "it",
    "ar"
  ]
}